SpiralFrog Floats Another Day, New Appointment Announced

SpiralFrog has been pronounced dead by numerous sources, though signs of life emerged on Wednesday. The company did not return an inquiry from Digital Music News on Tuesday, though a press representative did offer an executive announcement the next day. According to the release, the company has now placed Jordan Levin onto its board of directors. Levin is the former CEO of the now-shuttered WB television network, and is being billed as the "youngest CEO in broadcast television history". The move follows reports of several high-level exits, including chief executive Robin Kent and various executives and board members. The report circulated throughout the industry, raising serious questions about the ad-supported digital music model.
The announcement of a new board member signals some life at the company, an important move given the earlier assessment. Joe Mohen, chairman and founder of SpiralFrog, noted that Levin will bring critical expertise to the youth-focused venture. "Jordan Levin is recognized for his deeply nuanced understanding of young adults," Mohen said. "His media buying relationships led to groundbreaking deals with blue-chip advertisers creating innovative, brand-integrated programs and new programming alliances." Meanwhile, the release pointed to the launch of the "advertising-supported service in early 2007," though major questions surround that timetable. The situation remains fluid, and the onus is now on SpiralFrog to prove that funeral predictions were premature.