Fingerprinting Videos, Music May Help Stop Piracy

2006 was a good year for Advestigo, a French company that helps guard digital assets - winning a number of prestigious awards including the Information Society Technology Award. 2007 looks like it could be an even bigger year as it rolls out its AdvestiSearch - the technology for fingerprinting digital video and music so companies like YouTube and MySpace can quickly find and remove offenders.
The launch of this technology should help Google and other search engines from future lawsuits over listing or hosting (in the case of YouTube) pirated media.
FT.com gives a good overview of the potential of this technology.