Suretone taps P2P

Suretone Records is tapping P2P networks to distribute clips of music videos from artists such as Weezer, and taking a decidedly different approach by dropping any insistence of DRM technology.

However, the videos won't be complete. The video clips are positioned more as "teasers" to generate interest and awareness of the video clips, which fans can download and view for free. They will then be redirected to the label's Web site if they want to view the full video -- where Suretone will stream music videos for free along with advertising.

ArtistDirect's MediaDefender unit will take on the task of distributing the videos on the various P2P networks, and will have a dedicated channel on its own site.