Video Searcher iPharro Gets Funding

Fraunhofer Institute for Computer Graphics spinoff iPharro Media GmbH (formerly Semiotix) has raised €4M ($5.1M ) from Triangle Venture Capital in Germany.

The startup say it has developed software to identify video material using several search methods. What makes it special, it says, is that the system does "not depend on embedded information such as earmarks or fingerprints, but rather uses a content clip-to-clip comparison." It does not rely on metadata or text for the search.

And it claims to be able to detecting "specific sequences in the vast amounts of legacy motion picture material illegally stored on public sites..."
The company is targetting copyright owners.
Nielsen Media Research was its first customer.