Bebo Taps Audible Magic, Crafts Filtered Strategy
San Francisco-based social networking upstart Bebo has recently brokered a content protection deal involving Audible Magic. The deal taps Audible-powered content identification and digital fingerprinting solutions to remove unauthorized content from the destination.
"With Audible Magic we ensure that artists and the labels that represent them are the only ones who decide which songs they give away for free and which not," said Michael Birch, chief executive and founder at Bebo.
The move comes alongside steady growth in music-related properties at Bebo. According to recent estimates, Bebo houses approximately 500,000 artists, a quickly-growing tally.
Bebo, which currently counts roughly 33 million users, is most popular in the UK, Ireland and New Zealand, though it is also frequented in the US, Canada and Australia.
"With Audible Magic we ensure that artists and the labels that represent them are the only ones who decide which songs they give away for free and which not," said Michael Birch, chief executive and founder at Bebo.
The move comes alongside steady growth in music-related properties at Bebo. According to recent estimates, Bebo houses approximately 500,000 artists, a quickly-growing tally.
Bebo, which currently counts roughly 33 million users, is most popular in the UK, Ireland and New Zealand, though it is also frequented in the US, Canada and Australia.
