Attributor Chosen to Protect AP Content

Attributor Corporation, the media company that offers transparency and accountability for online publishers, announced it will be providing monitoring and analysis for Associated Press content on the web.

It’s fingerprinting technology will be used for Associated Press copy, and will identify and document its display wherever it appears on the Internet. This is in effort to protect AP content and safeguard property rights, enabling new licensing and distribution models. With the added protection, the AP will grow its distribution efforts for spreading content across the web. The Attributor platform will continuously monitor the Internet and perform comparison and analysis against AP content to create a customized view of content usage, which includes a way to better track the compliance of applicable licensing and legal agreements.

This deal will initially cover AP text, and will later include other media formats for testing. Attributor will also be used with the organizations that exchange or distribute editorial content or information through the AP, and the two companies plan to explore potential editorial, licensing and advertising applications based on the Attributor platform as well. This is a petty big deal for a startup that offered up its services for digital fingerprinting across all media types late last year. Audible Magic is another company with fingerprinting technology, which is being used by Daily Motion, Eyespot, Grouper, MySpace, YouTube and Viacom.