Tuesday, May 29, 2007

Popular Video Sharing Website Implements VideoDNA™ from Vobile


Vobile, a leading provider of video content identification and management products and services, announced today a landmark deployment of its VideoDNA™ content identification and management system with Pomoho.com, one of the largest and most popular video sharing websites in China.

With the integration of Vobile's VideoDNA™ system, Pomoho's online infrastructure now includes effective copyright infringement control and targeted video advertising. The improved Pomoho platform offers an enhanced user experience and enables new revenue streams for content rights holders.

China's Pomoho.com offers three million video titles in its online library, including user generated and professionally created video clips, and attracts two million unique viewers each day. It is ranked among the top three most popular video sharing websites in China, according to a recent study by the Internet Society of China.

The VideoDNA™ content identification and management system analyzes each and every video clip uploaded to Pomoho before it becomes available to Pomoho's user community, and applies appropriate business rules according to rights holders' specifications.

As video spam surges and consumer frustration increases, VideoDNA™ also improves consumers' online experience. Additionally, targeted video advertising brings new revenue to rights holders, large or small.

"Pomoho represents the first large-scale deployment of VideoDNA™ content identification technology, which analyzes video content itself frame-by-frame instead of matching the sound track, as many other systems do," stated Yangbin Wang, founder and CEO of Vobile.

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