Friday, May 11, 2007

MySpace Launches “Take Down Stay Down”

Another move to stop media companies from suing MySpace: they’re launching “Take Down, Stay Down” today, which prevents videos being uploaded again if they’ve already been removed at the request of a copyright holder. The service is available to all content owners.

The technology, you can probably guess, is powered by Audible Magic - a content protection service that’s signing virtually all the video sites as they dodge lawsuits left and right. The tool joins other copyright protection tech on MySpace, like audio fingerprinting of tracks on MySpace music, video filtering and an automated take down system.

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