Kiptronic Takes $4M for Ad Platform

Kiptronic, a San Francisco-based startup that coordinates dynamic ad insertion for audio and video podcasts, will announce today or tomorrow that it has raised $4 million in venture capital funding. The Series A round was led by Blueprint Ventures and Prism VentureWorks, and included existing angel investors.
While we’ve been especially bullish on the potential for advertising in streamed video, Kiptronic plays in the world of downloads. We can see ads for downloads becoming especially useful as larger media companies put their stuff online (please don’t make us pay for podcasts!), but that’s not to say such companies will turn to a low-profile startup.
So far, Kiptronic has pieced together an sizable network of podcasts, reporting 3,000 to 4,000 podcasts on the platform accounting for 47 million total show downloads in the fourth quarter of 2006. .../...