Branded and Video Advertising Key to Future
Online ad spending will expand 28.6% this year, according to eMarketer CEO Geoff Ramsey. Next year, digital ad spending will increase 32%--amounting to nearly $28.8 billion.
Web videos are watched by 72% of Web users--or 135 million people--every month.
Ad spending around them is set to hit $775 million this year, and $1.3 billion by next year.
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