Activated Content Licenses Microsoft Technology to Enhance Audio Watermarking Efforts

REDMOND, Wash., and SEATTLE — Aug. 15, 2007 — Microsoft Corp. today announced that it is licensing the audio watermarking technology developed by its Redmond, Wash., research lab to Activated Content Corp., a leading digital technology and application services company in the audio watermarking market, based in Seattle.
Microsoft® audio watermarking technology consists of digital audio software tools that will allow Activated Content to insert nonsecure data into and extract it from audio files, tools that the company can use to offer additional services to the users of the audio file.
Activated Content is a leader in digital audio watermarking with its patented technology it has developed over the years. It launched the industry’s first comprehensive and practical watermarking solution for encoding identifiable, robust, inaudible and unique codes into digital audio.
Activated Content’s technology has already been deployed by major and independent record labels, recording studios, mastering studios, duplication houses, cable television channels and online content distribution services worldwide.
The agreement enables Activated Content to increase its value proposition to customers by offering interoperability. It will also now be available to both traditional content owners and those creating UGC.