ScanScout Backed By $2 Million In Funding; Launching Tool That Monitors Video Topics For Advertisers

ScanScout, a Cambridge, MA-based startup that has developed a tool that lets online video publishers target the topic of a video, has received $2 million in angel investments.

Two former MIT classmates, ScanScout’s president Waikit Lau and CTO Steven Lee, developed the technology, which launches publicly next month. ScanScout monitors the content’s spoken text, audio and images and then select related advertisements that run just below the video screen.

Investors include First Round Capital, Mike Philips, founder of Atlanta-based SpeechWorks, Chris Dixon; founder of Boston’s SiteAdvisor, Ron Conway; and the William Morris Agency.