SNAPSHOT: iPharro (update)
Rights management based upon video fingerprinting
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- German startup
- Commercializes five years of academic research on video recognition.
- 10 employees.
- The company’s video detection technology is based on isolating similar objects and colors to mimic human seeing.
- Main customers: Nielsen Media Research, the government of Singapore’s content rating division, TV stations in Cyprus
- UGC leads: Break.com
iPharro CEO David Fisher, whose background is in TV industry rights management, said “Google and them will realize just catching the video is the first step; OK now what, who owns the rights?”
He contended iPharro has a more comprehensive solution, with established systems for dealing with the nuances of what payments should be distributed to whom.
