Tuesday, September 4, 2007

P2P responsible for as much as 90 percent of all 'Net traffic

P2P traffic is dominating the Internet these days, according to a new survey from ipoque, a German traffic management and analysis firm. ipoque's "preliminary results" show that P2P applications account from anywhere between 50 percent and 90 percent of all Internet traffic. The final survey results are not yet available and will presented at the Emerging Technology Conference at MIT later this month.
Leading the way is BitTorrent, which has surpassed eDonkey as the P2P protocol of choice. During the last year, BitTorrent accounted for between 50 percent to 75 percent of all P2P traffic, with eDonkey coming in second at between 5 percent and 50 percent. The wide variance in the figures is due to local preference, according to ipoque: in some parts of the world, eDonkey still reigns supreme when it comes to P2P traffic.
ipoque's data appears at odds with that of Ellacoya Networks, a company that makes deep packet inspection gear. The company said in June (see below in this post) that P2P traffic accounts for just 37 percent of North American traffic, compared with 46 percent for HTTP traffic. Of that 46 percent, over a third consisted of streaming video, à la YouTube.
Despite the differences in how the traffic is broken out, ipoque and Ellacoya's data both illustrate the degree to which users' desire for video is affecting the Internet. It seems safe to assume that much of the P2P traffic reported by both firms is video. Combine that with the surge in traffic to YouTube and other video sites, as well as the official upcoming launch of Joost, and it paints a picture that some ISPs will find disturbing: demand for high-bandwidth applications like video is increasing. That's why ISPs are so interested in deep packet inspection and other traffic-shaping tools.

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Ellacoya Networks, makers of deep packet inspection gear for carriers, has pulled together some statistics on one million broadband users in North America, and its findings show that HTTP traffic accounts for 46 percent of all broadband traffic. P2P applications now account for only 37 percent.
Chalk it up to YouTube and other Internet video sharing sites. The surge in HTTP traffic is largely a surge in the use of streaming media, mostly video.
Breaking down the HTTP traffic, Ellacoya says that only 45 percent is used to pull down traditional web pages with text and images. The rest is mostly made up of streaming video (36 percent) and streaming audio (five percent). YouTube alone has grown so big that it now accounts for 20 percent of all HTTP traffic, or more than half of all HTTP streaming video.
Looking over all the numbers, one of the most surprising result is the continued success of NNTP (newsgroups) traffic, which still accounts for nine percent of the total. Clearly, newsgroup discussions (and, ahem, binaries) are still big business.
The data may provide some ammunition for companies that favor traffic shaping on their networks. Between P2P, newsgroups, and streaming HTTP video traffic, the vast majority of Internet traffic is non-critical (i.e., no one's going to die or lose $20 million if they don't download a YouTube clip or a new song in under a minute). Networks that want to ensure priority transmission of VoIP calls, traditional HTTP web browsing, medical imaging, etc., have a strong incentive to throttle back that flood of non-critical traffic when the network is experiencing heavy loads. That could bring them into conflict with proponents of strict network neutrality, though, who don't want to see any sort of packet prioritization.

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