Tuesday, June 12, 2007

YouTube to test video ID system

Top online video service YouTube will soon test a new video identification technology with two of the world's largest media companies, Time Warner and Walt Disney.

The technology, developed by engineers at YouTube-owner Google, will help content owners such as movie and TV studios identify videos uploaded to the site without the copyright owner's permission, YouTube legal, marketing and strategy executives said in an interview on Monday.

The so-called video fingerprinting tools will be available for testing in about a month, a YouTube executive said.

Initially, YouTube said last year such tools would be made available to test by the end of 2006. But executives have said the reliable identification of content was a complex task that required it to develop its own technology tools.

Chris Maxcy, YouTube partner development director, said other media companies planned to test the technology, but he declined to name the other parties.

These tools will be made available to all content owners later this year.

Full article.